You have many music artists that say some very interesting things. Cassidy says in "I'm A Husltla" that he could sell salt to a slug. That's powerful to me. If you can do such a thing, you have your consumer under your control. So how can we get to the point where we can "sell salt to a slug"? How can we draw in the people that say that they don't like something? How can we catch their attention where they will soon be purchasing our product that they might not necessarily like in the beginning?

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